Pretty stupid

At the Northern Voice conference I met Markus Frind, founder of Plentyoffish.com. He’s Google’s #1 Adsense user in Canada. His site is pulling in more than $10,000 per day from Google, he told me, and has millions of passionate users. Tens of millions of page views EVERY DAY. Whew!

What’s the secret to his success? Ugly design. I call it “anti-marketing design.”

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Jak widać na załączonym obrazku, niektórzy potrafią napisać długi, poważny wpis, a nawet zmienić wygląd bloga tylko z powodu własnego mylenia słów despite i because, na przykład jak w zdaniach

• His site is successful despite its poor design and complete ugliness.
• His site is successful because of its poor design and complete ugliness.

Ale czego tu się spodziewać po technical evangelist z Microsoftu?